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Imagining a Better Jump Rope Brand
Despite being one of the most efficient and exciting cardio workouts, jump rope brands have failed to market the product as such. I imagined a new jump rope brand that brings fun and excitement back into this fascinating activity, and get more people to experience the joy of jumping, all while burning calories!
Project for Justin Colt's Type for Masters class at SVA MFA Design
Loop is a conceptual jump rope brand which aims to bring that fun and excitement of jumping that we have all experienced as kids back to the activity.
The identity reflects the joy, vibrance and playfulness that aligns with the brand's mission to make jumping rope a fun and accessible activity for everyone.
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